One of the key offerings a business can have to showcase what they offer to customers is a catalogue. Catalogues are our bread and butter we produce them to assist businesses to inform customers what they have to sell. If you think your business could benefit from a catalogue ask us today about our cost effective online and print catalogues.
Does your business need a catalogue?
Once a business reaches a certain size, they generally offer more products and services. It is often once they reach this stage that they are faced with the decision to develop a catalogue. Catalogues are an excellent way for a business to display its products and to communicate with their target audience. Catalogues often cross over from a list of products and services, by offering value add information such as a recipe along side ingredients for sale. They also offer an opportunity to tell a portion of the business's story. For example they may promote current cause related marketing and charity support or they may feature a portion of the company history, showing that the business has been established for over 20 years etc. No matter which way you look at it a catalogue is an excellent communication tool.
What makes a Good Catalogue?
A good catalogue is one which is designed to meet a specific communication goal. It is clear and concise, uses language which is appropriate for the target audience and has a measurable result.
Planning A Catalogue
Many businesses decide that they need a catalogue. If your business needs a catalogue on a budget we can help. It often costs less than you may think to develop a cost effective communication. Before you start any catalogue you need to be able to answer the following questions.
Who is the catalogue targeting - is it for mothers, company directors or a
weekend warrior handyman?
What is the key message we need to send to the person we want to appeal to?
What products and services are we going to feature in the catalogue?
What do we want them to do? (Call to action)
Where will the target audience go?
When should they respond to the content of the catalogue?
Why should they respond to the catalogue? eg. Is it the best price, service or
something special which you are telling them about?
How does it work? How do they buy? How do they contact your business? How many
catalogues will you need?
Once you know the answers to the above you have a starting point. Keep in mind however that most people in business are there because they are good at something or they have something that they have to sell. A strong catalogue designed by a team that specialize in designing and developing content, and is experienced at proof reading is often far more effective than a brochure designed by someone who is involved in the product or service.